Brand Protection Solutions

Successful brands are not established by themselves. They are built on years of research and product development, marketing, distribution, and public relations, among other business expenses. A company’s brand is a source of identity that is able to engage with customers and grow revenue. Every year billions of dollars are lost due to product tampering, counterfeiting, and diversion in the supply chain.

To learn more about our Brand Protection Labeling Solutions, visit our PrinTech website.

GBS Brand Protection Labels work to authenticate products for customers, protect a company’s brand and revenue in the marketplace, and help monitor products as they travel through the supply chain.

In order to do that, GBS Brand Protection Labels have three core preventative technologies. Within each of these technologies there are an array of security features that can be incorporated into a customer’s brand protection label solution.

Track-and-Trace

Track-and-trace technologies monitor and record past and present locations of specific products. This provides remote authentication as to where any specific product is located as they pass through the supply chain ensuring end-to-end authenticity and safeguarding your intellectual property. Secure knowledge of product location in the distribution network provides the ability to limit grey market diversion.

Overt (Visible Security Labels)

Overt features are security measures that are visible to the naked eye. This provides both the consumer and brand owner the ability to authenticate a product without the need for specialty tools. Requiring experience, time and restricted supply availability, counterfeiters are unable to re-create an exact replica of the product.

Covert (Invisible Brand Protection Features)

Covert features are security measures that require specialty tools to authenticate and are invisible to the naked eye. These brand protection features are often utilized as second-level security in combination with overt technologies. These features are unknown by potential forgers without prior knowledge and are difficult to replicate the process ensuring the integrity of your product.

Grey Market Diversion

Grey market diversion refer to “legal goods” which are sold outside normal distribution channels by resellers that have no relationship with the original manufacturer or trade mark proprietor of the product. While these goods have been authentically produced by (or with the permission of) the original manufacturer, they have been “diverted” outside of the approved channels and terms of the agreement between the manufacturer and its authorized resellers. Additionally, these genuine products are often sold alongside counterfeit items on the grey market by diverters—who care little about controlling the quality or legitimacy of the products—and may have been obtained through theft or fraudulent means.

How do I protect my brand from piracy?

Grey market diversion and piracy is potentially costing companies worldwide hundreds of billions of dollars annually in lost revenue as manufacturers continue to lose sales to diverters. Brand owners’ reputations may also be at stake as consumers place less trust in their products after experiencing problems with their grey market (piracy) purchases. The grey market is clearly placing brand owners, their products and the future of their companies at risk—which is why exploring brand protection strategies to combat this increasing threat is so important.

Contact us today at 833.943.4427 or marketing@gbscorp.com to learn how to ensure your products are protected against tampering, fraud and grey market diversion.