Brand Protection Solutions
How are you working to protect your brand from tampering, fraud and grey market diversion?
Successful brands are not established by themselves. They are built on years of research and product development, marketing, distribution, and public relations, among other business expenses. A company’s brand is a source of identity that is able to engage with customers and grow revenue. Every year billions of dollars are lost due to product tampering, counterfeiting, and diversion in the supply chain. GBS Brand Protection Solutions work to authenticate products for customers, protect a company’s brand and revenue in the marketplace, and help monitor products as they travel through the supply chain.
As technologies evolve, it is becoming increasingly difficult to distinguish genuine products from forgeries. This requires brands to be implementing leading-edge technologies at every aspect of their solution. GBS’ subject matter experts work to identify aspects of your product that are most at risk for counterfeiting and build a brand protection strategy to counteract these vulnerabilities. In order to stay ahead of counterfeiting and the serious repercussions of product tampering, it is important to take a proactive approach rather than reactive. Our Brand Protection Solutions are dedicated to the time and research it takes to maintain an edge over potential forgers.
In order to protect your brand from tampering, fraud, and grey market diversion, GBS Brand Protection Solutions have three core preventative technologies. Within each of these technologies there are an array of security features that can be incorporated into a customer’s solution.
Track-and-trace technologies monitor and record past and present locations of specific products. This provides remote authentication as to where any specific product is located as they pass through the supply chain. Secure knowledge of product location in the distribution network provides the ability to limit grey market diversion.
Overt features are security measures that are visible to the naked eye. This provides both the consumer and brand owner the ability to authenticate a product without the need for specialty tools. Requiring experience, time and restricted supply availability, counterfeiters are unable to re-create an exact replica of the product.
Covert features are security measure that require specialty tools to authenticate and are invisible to the naked eye. These features are unknown by potential forgers without prior knowledge and are difficult to replicate the process.