Brand Protection Features
GBS’ Brand Protection Features are specialized enhancements designed to provide customers with a heightened level of security and peace of mind. Our Secure Label Solutions creates tamper-proof and anti-counterfeit labels that ensure the authentication of the products, protects a company’s brand and revenue in the marketplace, and helps monitor products as they travel through the supply chain – track and trace.
GBS offers a wide variety of security features that can be incorporated into a customer’s labeling solution. We customize a Brand Protection Solution based upon our customer’s needs utilizing only the features needed to achieve the desired level of protection.
Random, unique sequential numbering within each individual label on the shield prevents forgers from knowing which numbers have been used previously or will be used in the future.
2. Black Light Feature
A printed rhinoceros likeness on the bottom half of the shield is revealed only under a black light. Our Optical Brightener Black Light Varnish will not show up when copied or scanned.
Uniquely patterned overlapping lines with varying degrees of thickness, color tints and distortions make exact reproduction extremely difficult. The lines comprise a particular pattern or border, and typically flow in the form of connected curves around a series of circular voids.
4. Select Raster
A multi-dimensional look is added to the rhinoceros using smaller images of locks in various tints of cyan to enhance security; duplication would require both the original image and exact shade of cyan. A secure digital file of the original image could be compared to high-end duplicate to prove its inauthenticity.
5. Trafo Raster
Letters spelling “GBS SECURE” are used in various sizes and angels to distort and create a multi-dimensional look to the rhinoceros image, making it extremely difficult to replicate. The image dictates how the text changes size and appears or disappears. A secure digital file of the original image could be compared to a high-end duplicate to prove its inauthenticity.
6. Black on Black Printing
The border is made up on one small shield printed on top of the larger shields in a rotating pattern, giving the border an embossed appearance and feel. Duplicating the precised spacing and placement of the shields would be time consuming and difficult. Additionally, the black on black printing does not reproduce properly when copied or scanned, as it would appear visually flattened and would not feel raised.
The corner fade contains unique, varied and difficult to reproduce fonts, spacing and distorted letter sizes. Varied font sizes and fades at a unique rate, as well as the small size of the letters, also make it ineffective to copy, scan or reproduce.
Hidden elements that can only be seen clearly with a loupe (a small magnifying glass) enhance security; when a fake label is viewed under a loupe, the micro-features would appear missing or unclear. Without knowing that a micro-feature is present, a forger would not know to add it, and these features would not show clearly in a copy or scan.
The Numanistics Tool – used to distort words, shapes or images into a pattern of thin lines, has many options that can be adjusted to make copying and scanning very difficult. A secure digital file of the original image can be compared to a high-end duplicate to prove its inauthenticity.