Print and Marketing

Print Management and Marketing Services


How you conduct business today will undoubtedly change in the future – and so will your print and marketing requirements. We have the technology to make customized print and marketing easy, fast and affordable for companies large and small. GBS has the expertise to create a Print Management and Marketing Solution that exceeds your expectations. We’ll combine any or all of our services, from database management to direct mail fulfillment, so that each customer’s specific needs are met and goals achieved.

Strategic Sourcing

Combine our experienced buyers, large network of print partners and extensive customer base, and you benefit from our:

  • Direct access to and knowledge of sheetfed, web, digital, promotional and screen print capabilities for matching your project with the proper equipment
  • Focus on the total-cost-of-ownership, which encompasses all cost and revenue elements associated with all your print requirements
  • Economies of scale
  • Ongoing review of your print requirements to ensure proper delivery output
  • Assessment of excess printing and recommendations for reducing waste and expense in the future

Warehouse and Fulfillment

Save space and time through storage with GBS. We quickly get items to your target audience by our streamlined management process. From the time they arrive, we use the most cost-effective and technology-driven methods available.

GBS’ warehousing and distribution services have helped many customers meet their time requirements with exceptional accuracy. Save time packaging promotional materials and making sure they reach the right hands by letting GBS experts take care of it for you.

Our Fulfillment Services include:

  • Kitting
  • Mailing Services

Our fulfillment program encompasses all types of printed products. We complete fulfillment projects on time with extreme accuracy.

Learn 5 steps for Advancing Your Marketing Fulfillment

Custom Communications

Increase your customer responses and revenue with customized marketing pieces that call the recipient by name, focus on their interests, reach them through the media they use most and track their actions. We’ll deliver highly effective cross-media campaigns including one or any combination of the following.

    • Print and Email: highly personalized through variable text and graphics that add meaning and relevance to your communications
    • Customized Content: ensures the right message gets to the right customer at the right time
    • Personal URLs (PURLS): personalized web pages or dynamic microsites that build on your personalized print or email message and deliver additional information consistent with the overall campaign message

  • Response URLs (RURLS): enable you to collect valuable information on the user’s activity while visiting their personal website; this information can be used for more relevant, personalized follow up
  • Marketing Console: provides real-time tracking of all campaign events and the data to analyze its effectiveness; allows you to refine and enhance each media element to maximize its continued effectiveness and your marketing dollar

Database Services

GBS offers round-the-clock access to your database via our secure MyGBS customer portal, where you can:

  • Run multiple reports
  • Generate custom reports on the fly
  • Lasso records for file selects
  • Monitor your organization’s key productivity indicators

Our Database Services include:

  • Database Overlays
  • Data Suppression
  • Postal Processing
  • Merge/Purge
  • Email Append
  • Dashboard Reports/Marketing Console

Campaign Management

Whether you are building a list from scratch, making your communication more dynamic, pairing complex mailers with carefully chosen promotional items or analyzing results, GBS is equipped to support you all the way.

Promotional Items

Keep your name on customers’ minds by imprinting one of our many promotional items with your info. We offer fast turnaround on unique pieces, as well as on traditional items. Learn more about our Promotional Items and Brand Solutions. 

Contact us at 800.552.2427 to learn more about our Print Management and Marketing Services.

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