GBS Corp. :

TARGETED PERSONALIZATION

Many Chief Marketing Officers have stated that direct mail is an important component of their marketing plan. Personalization yields results in:

Improved response rates
Increased order size/value
Increased repeat orders/retention
Increased overall revenue

MyGBS DIRECT is our web-based portal that allows you to create customized and personalized communications. Templates allow your employees to easily personalize and order collaterals while still maintaining brand identity standards. Users can select and/or create personalized information, choose images, and view a soft proof of the communication piece online. With MyGBS DIRECT, you can conduct cohesive marketing campaigns that are database-driven, utilizing rich CRM information including psychographics (interests, hobbies, likes, etc.) and demographics. In addition to traditional postcards, newsletters can also be customized with specific content relating to the audience. MyGBS DIRECT is an ideal solution for companies who have many end-users ordering products from multiple locations.

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MyGBS DIRECT allows you to create high-value customized and personalized communications while reducing costs and maintaining brand image and integrity. Its easy-to-use browser interface enables sales, marketing, and customer service departments to expand their capabilities and empower their teams to maximize sales efficiency and effectiveness – anywhere and anytime. Collaterals can be customized to specific groups; then personalized with the recipient’s information creating one-to-one communication pieces.