Custom Communications: The Future of Intelligent Marketing

Custom Communication addresses four critical areas for focus.

1. Focus on the Subject
2. Focus on the Recipient
3. Focus on the Media Path
4. Focus on the Moment

Our Custom Communications solution empowers marketing professionals with the ability to leverage the relevance of data and graphics and deliver highly personalized calls to action. The solution is significantly enhanced through real-time reporting that tracks and reports on campaign effectiveness.

Download Our Custom Communications Executive Summary 

GBS' Custom Communication solutions allow you to leverage the relevance of data and graphics to deliver highly personalized calls to action.

Our solutions leverage the key elements of Custom Communication to deliver highly-effective cross media campaigns. These elements can include:

• Print and Email highly personalized through variable text and graphics that add meaning and relevance to your communications.
• Personal URL's (PURLS) personalized web pages or dynamic micro-sites that build on your personalized print or email message and deliver additional personalized information consistent with the overall campaign message.
• Response URL's (RURLS) provides the ability to collect valuable information on the user's activity while visiting their personal web site. This information can be used for more relevant personalized follow up.
• Marketing Console provides real-time tracking of all campaign events and the data to analyze your campaign's effectiveness. This allows you to refine and enhance each media element to maximize their continued effectiveness and your marketing dollar.