Custom Communications

Increase your customer responses and revenue with customized marketing pieces that call the recipient by name, focus on their interests, reach them through the media they use most and track their actions. We’ll deliver highly effective cross-media campaigns including one or any combination of the following:

• Print and Email: highly personalized through variable text and graphics that add meaning and relevance to your communications.
• Customized Content: ensures the right message gets to the right customer at the right time.
• Personal URLs (PURLS): personalized web pages or dynamic microsites that build on your personalized print or email message and deliver additional information consistent with the overall campaign message.
• Response URLs (RURLS): enable you to collect valuable information on the user’s activity while visiting their personal website. This information can be used for more relevant, personalized follow up.
• Marketing Console: provides real-time tracking of all campaign events and the data to analyze its effectiveness. Allows you to refine and enhance each media element to maximize its continued effectiveness and your marketing dollar.