Internet Cross Selling and Advertising

The historically important branch employee-customer relationship is disappearing due to the increase in online banking. How are Financial Institutions maintaining their customer relationships and competitive edge?

The solution is a personalized online customer experience. How? Through the Segmint System, each transaction a customer makes is anonymously analyzed to determine his or her hobbies, activities, or life events. These transactions are given tags that Segmint calls Key Lifestyle Indicators or KLIs.

Based on the unique blend of KLIs assigned, each customer is presented a mix of Financial Institution and third party offers, specific to his or her needs and interests. The result is a new non-interest income stream that doesn't come from your members.



For more information, visit www.segmint.com